The Global Umeshu
Market
is anticipated to rise at a significant CAGR growth in the forthcoming period.
Umeshu is Japanese liquor produced from steeping Ume fruits, meaning still
unripe and green. The blend is then assorted with alcohol and sugar. Umeshu has
a sweet taste with alcohol level between 10-21%. People with dislike for taste
of alcohol, rum or any other strong liquor can develop a liking for umeshu
since its taste and aroma has an elegant appeal. In Japan, Umeshu sour, Umeshu
Tonic and Umeshu Soda are prominent and Japanese restaurants cater in many
varieties of Umeshu coupled with Umeshu cocktails.
Umeshu Market is driven by factors such as rising young adult
population, rise in disposable income, growth in consumer demand for normal,
premium & super premium products. Additional factors such as constant
efforts by manufacturers to enhance the distribution and purchase channels such
as online stores and convenience stores are anticipated to stimulate the growth
of umeshu industry. However, market restraints such as preference for
non-alcoholic beverages due to health concerns constricts the growth of the
market. End-user segmentation for umeshu industry includes residential and
commercial. Based on segmentation by distribution channel, umeshu industry
includes on-premises, convenience stores, retailers and supermarkets.
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Geographical segmentation for umeshu market includes North
America, South America, Europe, Asia-Pacific, Middle-East and Africa. APAC
umeshu industry is anticipated to rise at a higher CAGR in the forthcoming
period due to proliferation of manufacturers in emerging economies such as
China and India owing to change in lifestyle. Japan is a huge market for Umeshu
owing to wide availability and liking for Umeshu in all kinds of age. North
America and Europe market is anticipated to grow at a moderate CAGR owing to
moderate business for import of Umeshu. The key players in umeshu market
include Suntory, ChoyaUmeshu, Creation Food, Uisuki, Ozeki, Takara Sake, Jinro,
Lotte, and KikuMasamune.
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