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Friday, February 15, 2019

Umeshu Market Segmentation, Product Outlook & Technology Overview by 2018


The Global Umeshu Market is anticipated to rise at a significant CAGR growth in the forthcoming period. Umeshu is Japanese liquor produced from steeping Ume fruits, meaning still unripe and green. The blend is then assorted with alcohol and sugar. Umeshu has a sweet taste with alcohol level between 10-21%. People with dislike for taste of alcohol, rum or any other strong liquor can develop a liking for umeshu since its taste and aroma has an elegant appeal. In Japan, Umeshu sour, Umeshu Tonic and Umeshu Soda are prominent and Japanese restaurants cater in many varieties of Umeshu coupled with Umeshu cocktails.

Umeshu Market is driven by factors such as rising young adult population, rise in disposable income, growth in consumer demand for normal, premium & super premium products. Additional factors such as constant efforts by manufacturers to enhance the distribution and purchase channels such as online stores and convenience stores are anticipated to stimulate the growth of umeshu industry. However, market restraints such as preference for non-alcoholic beverages due to health concerns constricts the growth of the market. End-user segmentation for umeshu industry includes residential and commercial. Based on segmentation by distribution channel, umeshu industry includes on-premises, convenience stores, retailers and supermarkets.


Geographical segmentation for umeshu market includes North America, South America, Europe, Asia-Pacific, Middle-East and Africa. APAC umeshu industry is anticipated to rise at a higher CAGR in the forthcoming period due to proliferation of manufacturers in emerging economies such as China and India owing to change in lifestyle. Japan is a huge market for Umeshu owing to wide availability and liking for Umeshu in all kinds of age. North America and Europe market is anticipated to grow at a moderate CAGR owing to moderate business for import of Umeshu. The key players in umeshu market include Suntory, ChoyaUmeshu, Creation Food, Uisuki, Ozeki, Takara Sake, Jinro, Lotte, and KikuMasamune.


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