Global
Automotive Seat Heater Market is segmented By Sale Channels into OEM,
Aftermarket. Increasing disposable income combined with the consumers’ changing
lifestyle is driving the automotive industry. One of the most prominent factors
that add value to the customers is comfort. In order to improve comfort for the
riders while traveling long distances, automotive seat heater is the most
preferable device. Factors such as rise in demand for comfort and energy
capabilities in passenger cars and commercial vehicles is primarily responsible
for the growth of automotive seat heater market. The customer base belonging to
the upper class usually prefer high-end cars; which makes premium car
manufactures target such customers.
The
integration of seat heaters with the conventional glued fabric seat is some of
the major challenges existence faced by the aftermarket earners. OEMs in
four-wheelers’ automotive seat heater are made from the carbon fiber technology
that easily fits at the bottom or the seat and can be easily integrated with
clot or leather covered seats. The research and development in order to
maintain the inexpensive advantage in the automotive seat heater market is also
likely to act as the driver during the forecast period. There is demand for
automotive seat heater market by companies all over the world. They are looking
to increase the sale approaches as well.
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However,
development in the seat heater power supply and product material is predictable
to mitigate such belongings in the near future. Technological developments such
as seat heater with short duration warming time usually (16-20 seconds) are
also increasing the demands for seat heater in premium model vehicles.
Furthermore, declining cost combined with low infiltration of the automotive
heat heaters in majority of vehicles to create momentousoccasion for entrants
in the automotive seat heater market. The companies are highlighting on the
research and development and new product development in order to preserve to
competitive compensations in the automotive seat heater market during the
forecast period.
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In order to
meet the cumulative demand for automotive seat heater, companies all over the
world are looking to expand the product portfolio and upsurge in the sales
strategies. The companies are also concentrating on differentmethods in order
to preserve the market share in the automotive seat heater market. Automotive
Seat Heater Market is segmented By Product Type into Linen, Cotton, Others. Automotive
Seat Heater Market is segmented By Vehicle Type into Passenger Cars: Compact
and mid-sized cars, Executive cars, Premium cars, Commercial Vehicles, Heavy
trucks and buses. Automotive Seat Heater Market is segmented By Geographical
Region into North America, Latin America, Asia-Pacific, Japan, Western Europe,
Eastern Europe, Middle East and Africa.
The key
players in the automotive seat heater market include II-VI Marlow, Inc.
Gentherm, Panasonic Corporation, Changchun SET Electronics Co., Ltd., Kongsberg
Automotive, Guangzhou Tachibana Electronic Co., Ltd., I.G. Bauerhin GmbH, Seat
Comfort Systems, Activline, Champion Seat Systems (Automotive concepts),
Langfang Golden Time Technology Development Co., Ltd. and Roadwire LLC.
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