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Wednesday, February 27, 2019

Automotive Seat Heater Market: Type Estimates & Company overview by 2018


Global Automotive Seat Heater Market is segmented By Sale Channels into OEM, Aftermarket. Increasing disposable income combined with the consumers’ changing lifestyle is driving the automotive industry. One of the most prominent factors that add value to the customers is comfort. In order to improve comfort for the riders while traveling long distances, automotive seat heater is the most preferable device. Factors such as rise in demand for comfort and energy capabilities in passenger cars and commercial vehicles is primarily responsible for the growth of automotive seat heater market. The customer base belonging to the upper class usually prefer high-end cars; which makes premium car manufactures target such customers.

The integration of seat heaters with the conventional glued fabric seat is some of the major challenges existence faced by the aftermarket earners. OEMs in four-wheelers’ automotive seat heater are made from the carbon fiber technology that easily fits at the bottom or the seat and can be easily integrated with clot or leather covered seats. The research and development in order to maintain the inexpensive advantage in the automotive seat heater market is also likely to act as the driver during the forecast period. There is demand for automotive seat heater market by companies all over the world. They are looking to increase the sale approaches as well.


However, development in the seat heater power supply and product material is predictable to mitigate such belongings in the near future. Technological developments such as seat heater with short duration warming time usually (16-20 seconds) are also increasing the demands for seat heater in premium model vehicles. Furthermore, declining cost combined with low infiltration of the automotive heat heaters in majority of vehicles to create momentousoccasion for entrants in the automotive seat heater market. The companies are highlighting on the research and development and new product development in order to preserve to competitive compensations in the automotive seat heater market during the forecast period.


In order to meet the cumulative demand for automotive seat heater, companies all over the world are looking to expand the product portfolio and upsurge in the sales strategies. The companies are also concentrating on differentmethods in order to preserve the market share in the automotive seat heater market. Automotive Seat Heater Market is segmented By Product Type into Linen, Cotton, Others. Automotive Seat Heater Market is segmented By Vehicle Type into Passenger Cars: Compact and mid-sized cars, Executive cars, Premium cars, Commercial Vehicles, Heavy trucks and buses. Automotive Seat Heater Market is segmented By Geographical Region into North America, Latin America, Asia-Pacific, Japan, Western Europe, Eastern Europe, Middle East and Africa.
The key players in the automotive seat heater market include II-VI Marlow, Inc. Gentherm, Panasonic Corporation, Changchun SET Electronics Co., Ltd., Kongsberg Automotive, Guangzhou Tachibana Electronic Co., Ltd., I.G. Bauerhin GmbH, Seat Comfort Systems, Activline, Champion Seat Systems (Automotive concepts), Langfang Golden Time Technology Development Co., Ltd. and Roadwire LLC.

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