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Wednesday, November 28, 2018

Automatic Speech Recognition Market - PESTEL Analysis & Regional Forecast by 2025

28 Nov 2018 - Global Automatic Speech Recognition Market is expected to observe a high growth on account of increase in advanced electronic devices usage in the future. One of the major drivers observed in the market is the increasing voice passwords use by consumers. Text passwords are difficult to remember and easy to crack. Moreover, text passwords offer security threats. Therefore, organizations are focusing on adopting biometric passwords in the form of voice which are easy to remember as well as operate by population. Over the past decades, the field of automatic speech recognition was mostly a research topic. As early as 1932, researchers at Bell labs investigated the science of speech recognition.

Automatic Speech Recognition Market

With increase in the amount of fraud, organizations realized a need for a robust system which could serve the purpose for fraud management. In this system, a person’s voice is treated as a password for identification and authentication. The main objective of using automatic speech recognition application is to fasten the security system with high accuracy. Such an application eradicates the need of a keyboard. Moreover, these applications have contributed to increase in accuracy, response time and efficiency which in turn is expected to drive its demand over the forecast period. Security systems based on voice are efficient in crowd control.

The need for entering correct passwords with keyboard for access results in time delays and long queues. Therefore, automatic voice based security systems are expected to find major applications where crowd control is required. Lack of supporting I.T infrastructure is hampering overall system growth as establishment of automatic speech recognition systems requires highly efficient I.T systems and maintenance. Mindset change is another factor which is expected to restrain global industry growth in the future.

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Some organizations are expected to hesitate in implementing new technologies and stick with their old systems. Voice recognition consists of front end and back end techniques. Front end techniques do face a challenge of accuracy and time delay. Therefore, back end recognition technique is vastly used owing to its high precision and speed benefits. These applications require a high amount of accuracy and should be able to handle disturbances or errors generated by noise. These systems also require high voice sensitivity detecting low pitch sounds as well.

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The automatic speech recognition market is expected to contribute to the growth of speech analytics as well. Speech analytics, popularly known as audio mining is used to make meaningful inferences from the words captured. Study of voice based important business related materials are expected to give rise to better decision making related to strategy and operational issues
Global market is segmented on the basis of application areas. These application segments include fraud management, durable electronic goods, military services, healthcare and education. The technology finds its use in banking sectors, military, medical devices and cellular services.
Banks are developing systems which allow transactions enabled through voice based security authentication. Substantial research is being done to implement in the field of military to implement voice recognition systems in high field aircrafts and helicopters. Speech recognition is also used for education purpose by people with disabilities. Other implementation includes home appliances, video games, interactive voice response and robotics. North America followed by Europe accounted for high demand for speech enabled applications. Such facilities require use of voice recognition technology thereby these regions formed a larger share in the global speech recognition market.
Federal government has adopted Electronic Health Records and is expected to increase regional market growth over the forecast period. Asia Pacific region and Middle East region are expected to observe significant growth on account of the presence of developing economies including China, India, Japan and UAE. Africa and South America are expected to observe slow growth on account of lack of technology and language barriers. Major vendors dominating the global market are Agnito, Apple, Auraya Systems, Aurix, Cisco, Google, IBM, LumenVox LLC, Microsoft Corp, MModal Inc, Nuance Communication, Raytheon BBN, Validsoft Ltd, Voice Biometrics Group, Voice Trust AG and Voxeo.

Nuance Communications, headquartered in Burlington, Massachusetts, USA recently announced its dragon drive connected car platform. This platform gives the automakers privilege to generate voice enables apps and services. These apps can be used to connect with smart devices and systems from behind the wheel. More applications of such kind are expected to come up with development in technology especially in the field of neural network and fuzzy logic. Primarily banks are the major customers of these applications. Among them are ANZ in Asia Pacific, BBVA in Spain, US bank in USA.

These banking institutions believe that voice biometrics provide a better mobile banking experience in terms of safety, accuracy and speed. The market is observing an increasing demand for speech based biometrics for identification purpose. This growth is mainly on account of growing amount of fraud. The vendors must concentrate on cost effective and easy to use automatic speech based applications that cater the need of fraud management.

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